I’m a senior marketing communications professional with expertise in content development, project management, layout and design, and public relations in multiple industries.
Plan. Execute. Succeed. Repeat.
Areas of Expertise
Strategic Planning
Layout & Design
Copywriting
Website Development
Integrated Communications Campaigns
Public Relations
Media Outreach
Highlighted Projects - Website Redesign
Conducted internal and external research and interviewed sales representatives and key customers on features they would like to have on the new websites. Created website architecture and hierarchy, content and managed redesign of 5 websites: HTPG and its four brands – Russell, Witt, Kramer and ColdZone. Websites launched November 2016 and continue to evolve. Launch included announcement e-mailer to sales team, customers and employees, banner ads, and a press release.
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HTPG Website Redesign
Top image is old HTPG home page. Bottom image is redesigned HTPG site. HTPG Website
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Russell Site
Sample pages from Russell’s site: Home page, product pull down navigation, product category, and product landing page. Russell Website
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Website Announcement E-mailer
E-mailer sent to customers, distributors and employees on the new website features and functionality.
Highlighted Projects - Touchscreen Presentation
Created touchscreen modular sales presentation of life sciences products for trade show kiosks. Presentation organized by market focus and product category for easy navigation. Attendees could quickly move forward or backward or select to go back to the main menu. Sample below of market focus menus and one product section.
Highlighted Projects - Anniversary Campaign
Created an integrated communications campaign to celebrate the 75th anniversary of the Russell brand. Plan included website, contest, print and digital advertising, emailers, logo gear, and other outreach tools. Conducted the research to put together the historical timeline and documents for the website and created the site architecture.
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Russell 75th Anniversary Campaign & Website
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Print and Digital Ads
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E-mailers and Contest Postcards
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Highlighted Projects - Product Brief Redesign
Redesigned product brief template to be more application focused, clearly show product capabilities, and be more visually appealing.
Highlighted Projects - Global Product Launch
Asked to join Beckman Life Sciences global product team two months prior to product launch. Created an integrated marketing campaign including sales tools, advertisements, microsites, webinars, sales lead tracking and contest. Ads, microsites and sales tools were created in six languages to support the global sales team. Campaign yielded over 319% more leads over target and became the standard for product launches. The total budget for two years for the campaign was $250,000.
Highlighted Projects - Case Study
Developed and wrote a series of case studies/articles to highlight the variety of ways customers utilize portable air-conditioning units for a client. One case study featured how Hawaiian Host used the units to keep chocolates cool during production. Article tied in with the release of the movie “Charlie and the Chocolate Factory” with Johnny Depp. The article got great coverage for the client and their customer. The article was picked up by six different trade publications increasing the coverage for the manufacturer into new industries in addition to Los Angeles and Hawaiian newspapers and business publications. Several of the publications ran the article verbatim and included the supplied photos.
Highlighted Projects - MyHTPG Portal
Created sales and marketing support portal to be a one-stop resource to access documents, logos, product photos, presentations, track shipments, and more. Created the site architecture, content, phases and content updates. First phase launched to sales reps. and employees March 2021. Selected screen shots below.
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MyHTPG Home Page
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MyHTPG Product Tab Categories
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MyHTPG Marketing Tab Categories
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Highlighted Projects - Pick-A-Pitch Presentations
Created modular sales presentations showcasing product portfolio. Presentation was designed to coordinate with company overview and allow sales team to tailor the presentation and products to their audience. Sample below.
Highlighted Projects - EPA Articles
Researched and wrote regulatory update articles for senior boss to educate customers on new EPA regulations and California guidelines on commercial refrigeration.
